Sign up for email inspiration, tips and news for your next visit to Lincoln

City of Lincoln
Getting More Sales from Your Website

  • January 31, 2019
  • 10:30am to 4:30pm

Only 7 places left

Add to Planner


From the Cycle England Project

Discover how to take advantage of the latest online sales opportunities available to you and your tourism business today – and see the results in increased sales and profits – in a Cycle England business workshop.

Ever wondered why you’re not higher up on Google? Frustrated your website isn’t giving you the brand presence or direct bookings you feel it should? Are you working with the best online sales channels for your business?

Visit Lincoln and Tourism Growth are offering this course as part of the Cycle England Initiative – for Lincolnshire tourism businesses who either attract the leisure cycling market now, or would like to in the future. Funding to subsidise delegates attending is provided by Visit England’s Discover England Fund.

Spaces on this course are strictly limited and one place per business may be booked.

We’re delighted to confirm a preferential, subsidised delegate rate for this course of just £20 + VAT is available to tourism businesses. Please apply now – only a selected number of places are available at this rate! If course is oversubscribed, preference will be given to businesses within 15 miles of Cycle England Lincolnshire cycle routes. Our normal price for attending this course is £133 + VAT.

10.15am Arrival

10.30am Welcome and introduction

Selling your products and services online

  • What’s new – the evolving digital technologies and trends
  • The huge growth in online sales
  • What customers expect from you today – an excellent online experience

Having an effective website

  • First impressions count
  • What’s important: being user-friendly, responsive and easy to navigate
  • A mobile-friendly website is vital
  • Making it easy for people to buy – your ‘call to action’
  • Using high quality visuals

Using a Content Management System (CMS)

  • Updating your site and adding new content
  • Getting customers to subscribe to your services
  • Using video to best effect
  • Advertising on your website

Online booking and ticketing systems

  • The value of an online booking system
  • Managing your revenue
  • Using online sales channels – and good channel management
  • Pre-booking and online payments

12.45pm Lunch Break

Search Engine Optimisation (SEO)

  • How to be found online – improving your search ranking
  • Managing Google’s services
  • Optimising your website

Effective blogging

  • Using a blog on your website
  • Socialising your blog
  • Visual storytelling

Embracing YouTube

  • Creating a YouTube business account
  • Your YouTube channel page
  • Branding your YouTube videos

Interacting with your customers

  • Sharing content – how often?
  • Using a content calendar
  • Measuring the results


4.30pm Finish

Times & Prices

Thursday 31st January: 10:30am - 4:30pm.

Refreshments and networking from 10:15am.

For Tourism Businesses: a Special Subsidised Rate of just £20 + VAT.

Book tickets below.


Ticket Price QTY
Cycle England - Getting More Sales from Your Website (Only 7 left!) £24.00

Location for this EVENT

Google Map

Find Events

Don’t want to miss a thing?

Subscribe for tips and advice on our newsletter

Sign Up