Since establishing as a CIC in May 2018 the team has seen unprecedented growth across its tourism marketing, digital activity and partnership; combine this with an expansion into a bigger office and turnover increasing by nearly 40% - there is no denying it has been a busy, yet rewarding, 10 months for the team.
“This next chapter for Visit Lincoln is among the most exciting,” said Chief Executive Lydia Rusling.
“We have ambitious plans to continue growing the visitor economy and it is critical that we had a strong foundation, the right team and office base to do this from.
“Tourism is worth £203 million to the city and £1.4billion to Greater Lincolnshire – having an organisation driving this forwards, attracting more international visitors and working with local businesses and national partners like VisitBritain and VisitEngland is essential.
“We started the year with record-breaking traffic to VisitLincoln.com, we are launching the new ‘2019 Discovery’ brand with a business toolkit to attract more visitors and every week we are approached by more businesses wanting to work with us.”
Visit Lincoln is 95% funded by the private sector, so attracting more partners not only makes it more representative of the business community it serves, but it also means more can be invested in marketing campaigns.
“Since I started in 2017 we have seen the number of business partners grow by 48%”, continued Lydia.
“To maintain delivery and our growth plans we relocated to a bigger office in the North Lodge at Lincoln Castle and welcomed two new people into the team. We’re delighted to have Sammy Pengelly and Megan Johnson as part of Visit Lincoln.
In a move which strengthens its working relationship with Lincoln City Council, Sammy has been seconded from the council for a year to cover maternity leave as Projects and Marketing Manager, and having done voluntary work experience since October 2018, Visit Lincoln invited Megan to join the team at the start of February as Marketing Executive.
“I’d like to thank everyone who has worked with Visit Lincoln. Especially Lincoln BIG and Lincolnshire Chamber of Commerce who played a key role in setting it up and supporting our move to become a CIC last year.
Lincoln City Council has shown its commitment with a year secondment and Lincolnshire County Council helped with our move into bigger offices at Lincoln Castle.”