Created by the award-winning tourism team at Visit Lincoln and local marketing agency The Energy Cell, the county website visitlincolnshire.com has been designed to inspire new visitors to Lincolnshire with striking photos, videos and experiences.
“As experts in tourism we have used the expertise and knowledge of the team to promote Lincolnshire alongside the city,” said Lydia Rusling, Chief Executive of Visit Lincoln Community Interest Company. “We were able to use research into visitor trends with quality visitor experiences to present an inspirational microsite, which aims to boost the visitor economy and increase the performance of the area’s businesses.
“Tourism is a competitive industry and we had to ensure Lincolnshire’s reputation as a place to visit continues to grow. It is essential visitors have a responsive and inspirational website to help them plan a trip to Lincolnshire – the internet is the first port of call for the tourism industry.”
To attract new visitors to the county the website showcases three appealing destinations of Lincolnshire – city, countryside and coast. An interactive map enables visitors to familiarise themselves with the highlights whilst inspiration and experiences are featured across culture, entertainment, heritage, family fun, sport, shopping and the great outdoors.
Talking about the design of the website, Joel Murray, Digital Marketing Manager at Visit Lincoln, said: “The website has been designed and built to inspire and signpost to a wealth of information across Lincolnshire, helping visitors plan their visit. We are not duplicating content that already exists, but instead providing an inspirational overview of what the county has to offer on one helpful site.”
Lincolnshire County Council is committed to the development of the tourism industry across Greater Lincolnshire, and working with the county’s local authorities, have supported Visit Lincoln with the creation of a new website to showcase Lincolnshire.
“The design of the new website has been entirely driven by the results of the recent research we commissioned” said Cllr Colin Davie, Executive Member for Economic Development Lincolnshire County Council “This gives us a very clear picture of what is needed to attract visitors to Lincolnshire and the website reflects that.”
The website development has been supported by Lincolnshire County Council, Greater Lincolnshire Local Enterprise Partnership, North Lincolnshire Council, North East Lincolnshire Council, West Lindsey District Council, East Lindsey District Council, North Kesteven District Council, South Kesteven District Council, South Holland Council, Boston Borough Council and Lincoln City Council.