‘Heartwood’, a new amber ale crafted by the Lincolnshire Brewing Company is launching this week to celebrate the 800th anniversary of The Charter of the Forest.
With the support of Visit Lincoln, the new ale made its debut at the official anniversary of the 1217 Charter of the Forest at Lincoln Castle, on Monday 6 November, where the Tree Charter Champion Pole was unveiled and a new Charter for Trees, Woods and People was launched.
“In our own way we wanted to mark the anniversary and the new Tree Charter, both of which have connections to our home city”, said Claire Brown, Director of the Lincolnshire Brewing Company.
“Our customers love commemorative ales. Visitors like taking them home to remind them of their visit, whilst residents enjoy trying the new brews and flavours. And it has been great working with Visit Lincoln. As a partner we wanted to support their work raising the profile of Lincoln and the county”.
Joel Murray, from Visit Lincoln, said: “It’s been really good fun working with Claire and her team on this Charter of the Forest commemorative ale. We came up with the idea several months ago and shared the branding Visit Lincoln created for the anniversary with her – and it looks great on the bottle label.
“More and more businesses are seeing the benefit of working together, on a range of different projects which collectively will raise the profile of Lincoln as a great place to live, visit, work and do business”.
The new ale is based on Lincolnshire Brewing Company’s ‘Battle Royale’ recipe which has a malty roasted flavour. The Heartwood Ale is available to buy at The Crafty Bottle on The Strait, Lincoln Cathedral shop and Lincoln Castle shop.