Read on for information about Lincoln's Roadmap to recovery, the ShopKind campaign and the City Council's parking discount scheme to attract more people into the city and finally Lincoln is featured in the Age of Empires 4 videogame.

As the county eases out of lockdown City of Lincoln Council are supporting local retail, tourism and hospitality businesses by offering car parking incentives to all visitors to the City. From now (April 2021) until the end of June 2021 the council is offering a '3 for 2' offer on parking. (This applies to all City of Lincoln Council car parks only).

Visit Lincoln is proud to be championing the new 'ShopKind' campaign which promotes treating all retail staff with respect and kindness as we ease out of lockdown.

In line with Central Government’s plan to ease lockdown announced on 22nd February 2021, City of Lincoln Council, Lincoln BIG, Lincolnshire Police and Visit Lincoln have worked in partnership to develop the Lincoln City Centre and Uphill Roadmap to Recovery.

What you can do and where you can go in Lincoln as the lockdown restrictions are lifted across England from Monday 12th April.

The Prime Minister, Boris Johnson recently announced that we are on track to reopen non-essential shops, outdoors hospitality and hairdressers in England from the 12th April.

Last week's newsletter saw Charlotte Goy, Visit Lincoln CEO sat down with Melanie Sensicle to discuss the England Originals project, the importance of PR to travel tourism and the £3bn being invested in transport and how Stagecoach is going above and beyond to deliver their services.

A new £3bn transport strategy will lead to the creation of hundreds of miles of new bus lanes, fares with daily price caps and more evening and weekend services, according to the government.

Keeping Lincolnshire at the forefront of people’s minds has never been so important. As we enter into what could be a golden age of domestic tourism, this brings an unprecedented opportunity for Lincolnshire to welcome a host of new visitors.