Visit Lincoln is the official destination management organisation for Lincoln and surrounding area. A partnership of private, public and third sector organisations. It is our aim to raise awareness of Lincoln as a great place to visit, study, meet and invest.
The Visit Lincoln Partnership (VLP) aims to create a flourishing and sustainable visitor economy, maximising the contribution of the sector to economic prosperity, employment and quality of life in Lincoln city and countryside.
Through a coordinated marketing effort around themes of Tourism, Talent and Trade, we aim to put Lincoln firmly on the map, raising the profile of the destination as a place in which to live, work, visit and invest.
Working with partners to ensure effective destination management of the city to maintain, enhance and develop product and the public realm that are pivotal to the visitor experience.
VLP is working to raise the profile of Lincoln as a place to live, visit, work and invest through three key areas of activity:
VLP is leading on Lincoln's Destination Management Plan for the city considering how Lincoln is managed, developed and promoted.
The Visit Lincoln Partnership is supported by Destination Partners, forming the Executive Committee, chaired by Mark Holingworth. Destination Partners are: City of Lincoln Council, Lincoln BIG, Lincolnshire Chamber of Commerce, Investors in Lincoln, Lincoln Cathedral, University of Lincoln, LEAP, North Kesteven District Council, and West Lindsey District Council.
You can see a list of our Corporate Partners and Visit Lincoln Partners on the 'Our Partners' page.
Learn the roles, partnerships, and differences between the Visit Lincoln Partnership and Lincoln Business Improvement Group by downloading our helpful guide.
Visit Lincoln and Partners work together to encourage more people to come to the city - bringing direct benefits to your business.
Here are some ways you can get involved:
Become a Visit Lincoln Partner to support Lincoln & grow your business.
Book digital and print advertising with Visit Lincoln.
Advertise your events online, in print, or on display in the city.