Visit Lincoln Partnership

Visit Lincoln Partnership

Together We're Stronger

Visit Lincoln is the official destination management organisation for Lincoln and surrounding area. A partnership of private, public and third sector organisations. It is our aim to raise awareness of Lincoln as a great place to visit, study, meet and invest.

Visit Lincoln Vision

The Visit Lincoln Partnership (VLP) aims to create a flourishing and sustainable visitor economy, maximising the contribution of the sector to economic prosperity, employment and quality of life in Lincoln city and countryside.

Through a coordinated marketing effort around themes of Tourism, Talent and Trade, we aim to put Lincoln firmly on the map, raising the profile of the destination as a place in which to live, work, visit and invest.

Working with partners to ensure effective destination management of the city to maintain, enhance and develop product and the public realm that are pivotal to the visitor experience.

VLP is working to raise the profile of Lincoln as a place to live, visit, work and invest through three key areas of activity:

  • Tourism – attracting day and staying visitors to Lincoln for short breaks
  • Trade – raising the profile of Lincoln as a place to do business, hold conferences and events and to bring group tours
  • Talent – celebrating Lincoln’s talent; raising the profile of the city as a place to excel in education, sport, music and the arts.

VLP is leading on Lincoln's Destination Management Plan for the city considering how Lincoln is managed, developed and promoted.



The Visit Lincoln Team



Destination Partners

The Visit Lincoln Partnership is supported by Destination Partners, forming the Executive Committee, chaired by Mark Holingworth. Destination Partners are: City of Lincoln Council, Lincoln BIG, Lincolnshire Chamber of Commerce, Investors in Lincoln, Lincoln Cathedral, University of Lincoln, LEAPNorth Kesteven District Council, and West Lindsey District Council.

You can see a list of our Corporate Partners and Visit Lincoln Partners on the 'Our Partners' page.

Learn the roles, partnerships, and differences between the Visit Lincoln Partnership and Lincoln Business Improvement Group by downloading our helpful guide.



Media Partners

Visit Lincoln Partnership works with a range of media to help promote the city and countryside of Lincoln to new and different audiences, including:



Choose By Category

Visit Lincoln and Partners work together to encourage more people to come to the city - bringing direct benefits to your business.

Here are some ways you can get involved:



Don’t want to miss a thing?

Subscribe for tips and advice on our newsletter